Project time: April 25th—May 4th, Auto China 2016
Location: CIEC (China International Exhibition Center Group Corporation)
Products: Switchable smart glass
Application: Partition with brand logo LEXUS
Auto China is one of the leading auto show in China. It has had 13 sessions since its establishment in 1990. It has become a platform for the exchange of world’s most cutting-edge innovative technologies and an arena for competitive brand promotion. Characterized with state-of-the-art exhibits, great variety of brands and innovative ideas of internationalization, the Auto China has become a brand demonstration with good reputation around the world. It plays an active role in strengthening the exchanges and cooperation between Chinese and foreign automotive circles and in enhancing the development of the automotive industry of China.
LEXUS chose the OYPDLC switchable smart glass for the exhibition display. In opaque condition(power off) the LEXUS logo is an integral part of the whole partition wall. When power off, the whole partition wall turns to transparent except for the logo ”LEXUS” which is marked and highlighted, enhancing the brand influence, attracting more visitors. So it was a really success for using smart switchable glass for special logo advertisements
Applications for smart switchable glass are rich available, OYPDLC could design, suggest and discuss with your own projects. For more information, please refer www.oypdlc.com
